About Us

By constantly investing in products of premium quality and attractive design, using knowledge, modern technologies, and innovative solutions, we build our own brands that are focused on consumers, their wishes, habits, and needs. Thanks to this approach, our brands OFFIshop – office supplies and S-COOL – school supplies have been dominating the market for more than 10 years. In striving to satisfy consumer needs, the assortment of OFFIshop and S-COOL brands is constantly expanding, maintaining consistency in terms of quality and visual identity.

A team of experts throughout the year researches and creates an assortment according to the highest world standards using the best materials in production. Each item undergoes a large number of tests, analyses, and checks before final approval and inclusion in the offer of NOVO BEOGRADSKO KNJIŽARSKO, to ensure consistent quality at a high level for our customers.

Such a rich offer sets NOVO BEOGRADSKO KNJIŽARSKO D.O.O. in a leading position in the field of school and office assortment in Serbia and the region.